Top 7 Reasons Outdoor Advertising is for You!

Over two-thirds of travelers make their purchasing decisions at some location outside of their home over the course of a typical week; over half report making their purchasing decisions most frequently when they are not at home.

The cost per thousand impressions (CPM) for outdoor advertising ranges from 6 cents to $8.99. 

When stacked up against other forms of advertising media that start at $8.99/thousand and can get as high as $58.00/thousand, it is easy to see why out-of-home (OOH) is considered high value at low cost. 

Unlike print, television, or radio advertising that run multiple ads in sequence, outdoor advertising offers advertisers the opportunity to reach a captive audience with an exclusive, uncluttered message.

Our outdoor bulletins are found in busy locations throughout Grand Junction. There is no better way to get attention than by advertising on a billboard along major roadways.  One of the primary benefits of billboards is that they’re always on, 24 hours day, 365 days a year.

Each outdoor advertisement is unique in the sense that advertisers have the ability to use the space in creative ways that can be extremely eye-catching to the viewer.

Unlike a radio or television advertisement, with outdoor advertising, the audience can’t simply change the channel.  Whether your targeting morning commuters or pedestrian traffic in a densely populated area, when people are on the move, they are typically more aware of their surroundings and pay attention to advertising in their field of vision.

As a general rule of advertising, the average consumer needs to see something at least 10 times before they take a call to action. Billboards enable companies to complement their investment in digital, print, and radio with a consistent marketing message that will be viewed multiple times and has the ability to reach an entire region.